The English actor does not make widgets or suffer fools:
At some point a few years back, an unholy union of like-minded tech bros, studio suits, media water-carriers and social media personalities settled on their own “widget,” a catchall phrase that would both encompass and minimize the various forms of entertainment they touch: “content.” And when news broke on Sunday night that the monthslong Writers Guild of America strike was coming to an end, Variety, the industry bible, gave this term its most skin-crawling deployment to date, noting that the W.G.A. strike had taken “a heavy toll across the content industry.”
Variety itself had run, just a few days earlier, a pointed rebuke to the term from no less an authority than the Oscar-winning actor and screenwriter Emma Thompson. “To hear people talk about ‘content’ makes me feel like the stuffing inside a sofa cushion,” she said at the Royal Television Society conference in Britain last week.
“It’s just a rude word for creative people,” she added. “I know there are students in the audience: You don’t want to hear your stories described as ‘content’ or your acting or your producing described as ‘content.’ That’s just like coffee grounds in the sink or something.”
Way back in business school, the very first thing our finance professor said was, "An asset is a series of cash flows." When I asked him if assets had intrinsic value, he said "that is not a relevant consideration in corporate finance." These are the people running the studios and streamers.
Thank you for reading my content. I hope you feel content.