The Daily Parker

Politics, Weather, Photography, and the Dog

How Divvy made some of its money

Apparently, Chicago's Divvy is really popular with tourists—and tourists have trouble returning the bikes on time:

Chicago's Divvy bicycle-sharing program took in up to $2.5 million during its first five months, a figure driven by tourists and others who bought daily passes and racked up the majority of overtime fees, according to a trove of preliminary customer data provided by city transportation officials.

As much as $703,500 came from late charges, which kick in when bicycles aren't returned within 30 minutes. Just a sliver of that money was generated from Divvy's clock-conscious annual members, who checked out bikes for short trips instead of hopping into taxis or riding public transit, city officials concluded.

It's not clear whether the Divvy public-private partnership, supported by $25 million in federal funding and $6.25 million in local matches, is turning a profit.

The article goes on to suggest that tourists have trouble understanding the point of the 30-minute time limit. It's not to prevent you from riding Divvy bikes; it's to keep Divvy bikes moving. If the program didn't have a 30-minute window, people would ride to their destinations, park the bikes, and ride back, possibly tying up a bike all day.

So the problem seems to be user education.

Still, I'm glad the program is making revenue. I really hope it's profitable.

Google's mapping strategy

This weekend's cover story in New York Times Magazine looks in detail at Google's grand plan to map everything:

Street View cars have already mapped six million miles. Depending on your perspective, that’s either a quite a lot (equivalent to 12 trips to the moon and back) or not much at all (only one-tenth of the world’s estimated 60 million miles of road). Either way, Google’s huge investment in the camera-equipped cars — not to mention trikes, boats, snowmobiles and, yes, rafts — has yielded the most detailed street atlas on earth.

Early last year, Google’s United States market share for where-type queries topped 70 percent, and Google started to get serious about recouping the fortune it has been sinking into making its map, putting a tollbooth in front of its application programming interface. Henceforth, heavy users would be charged for the privilege.

Today, Google’s map includes the streets of every nation on earth, and Street View has so far collected imagery in a quarter of those countries. The total number of regular users: A billion people, or about half of the Internet-connected population worldwide. Google Maps underlies a million different websites, making its map A.P.I. among the most-used such interfaces on the Internet. At this point Google Maps is essentially what Tim O’Reilly predicted the map would become: part of the information infrastructure, a resource more complete and in many respects more accurate than what governments have. It’s better than MapQuest’s map, better than Microsoft’s, better than Apple’s.

The article also looks at Open Street Map, the Wikipedia of GIS, and wonders whether Google's proprietary database will ultimately win.

Better photo of the JSA

I posted a photo of the Korean Joint Security Area the night after visiting it, while still in Seoul. Finally, today, one of my colleagues had time to assemble a high-dynamic-range image from a set I took for that purpose. I think it's a much better photograph:

Not only did I get the colors closer to reality (always hard to do with a laptop), but combining three different exposures into this one HDRI brings out the details in the shadowy foreground as well as on the DPRK building we were facing.

Thanks, Matt.

When -4 is warm

After a string of days when the temperature was so low even Parker didn't want to go outside, this morning's -4°C felt downright balmy.

Of course, it's warming up ahead of the 15 cm of snow forecast for tonight.

Looks like we're getting a real winter this year.

The professionals have taken over YouTube

It happens in every form of art ever invented. First the tinkerers discover the art form, aided by a new techology. Then come the dilettantes, people who figure out the rules and structures of the medium. Next the amateurs refine the techniques, pushing a fad into a form that has commercial possibilities. Finally, the professionals—people who make the art for a living—push everyone else out. Eventually you wind up with nothing but the last two groups—and the amateurs that remain do it because they love it, but have chosen some other avocation.

Via Sullivan, the Atlantic's Alexis Madrigal has woken up to this pattern as it applies to YouTube:

When it comes to putting together a really great video and ginning up a global viral push, people with resources are winning.

And it's actually been this way for a while. While, for example, 2007's "most memorable videos" featured several homemade videos of people and cats, as Marshall Kirkpatrick pointed out years ago, the most played items have long been music videos from major label artists.

So, after a brief flowering of user-generated online media rivaling the scale and reach of professional online media, we've seen a retrenchment of traditional media structures. Sure, millions of people still have blogs, but the bulk of content that's read is produced by a small number of people who do this for a living (inside completely retooled media companies).

Anyone paying attention knew this would happen, and quickly.

Think about it: if an art form has commercial possibilities, then basic natural selection will favor people who can devote more time and resources to it. And if you spend most of your waking hours on art, unless you're seriously untalented you'll eventually become much better at it than people who only spend an hour or two a day.

As Madrigal says: I think that's a good thing.

Good day to work from home

My company's holiday party happens tonight, preceded by a stop at a client's party, so it makes a lot of logistical sense just to hang out at IDTWHQ and bang away on work. But there's another practical reason:

With the opening 11 days of December 2013 running 9.2°C below a year ago, the Chicago area moves into an 8th consecutive day in this early Deep Freeze.

The past 7 days have averaged -8.7°C, a jarring 7.8°C below normal—-cold enough to have ranked 8th coldest on record here and the coldest such period in 8 years!

Chicagoans shiver through the season’s second sub-zero night

Temperatures Wednesday dropped below zero [Fahrenheit; -17.8°C] at the official O’Hare thermometer for only the second time this season.

At the moment it's warmed up a little, to -16°C. And I don't have to go outside.

At least the forecast looks better. Temperatures should return to a more-normal 1°C (above freezing) by Tuesday.

Chicago solicits user input for new Divvy stations

While London's bike-share program seems to have some problems, Chicago is expanding its Divvy program, and asking for user input:

To cap off the Year of the Divvy, the city is crowdsourcing all you urban dwellers for suggestions on where to install 175 more stations across Chicago next year. Still no word on if they will make sure Divvy riders know not to ride the bikes on crowded Michigan Avenue sidewalks.

They bred like rabbits this summer, popping up in succession so close to each other. I could literally crawl from Divvy station to Divvy station if I had to. Doesn’t seem like the best use of multiple resources, especially in an area so accessible by transit. Sure, a Divvy station next to a major road or train stop makes sense, but four of them seems excessive.

The suggestion map shows interest in Divvy bikes clear up into the northern suburbs, but not so much on the south and west sides. Some wag even suggested a station at O'Hare.

Problems with Boris Bikes?

The Atlantic Cities blog sounds the alarm about London's bike share program:

While the system recorded 726,893 journeys in November 2012, last month there were only 514,146. To cap these poor user figures, today Transport for London announced that the scheme's major sponsor, Barclays Bank, will pull out of its sponsorship deal in 2015. Given the bad publicity the system has received recently, it may be hard to find a replacement sponsor without some major changes.

None of this would matter much if London’s scheme was entirely self-sustaining. But while Paris's bike-share scheme actually makes money for the city, London's 4,000 bikes cost local taxpayers an average of £1,400 per bike per year. As the Daily Mail points out, this would be enough to buy each of the scheme's 38,000 registered users a £290 bike. Barclays has thus found its sponsorship deal a mixed publicity blessing – though the bank itself may be part of the problem. The £50 million it promised was never going to be enough, and the amount it has actually handed over so far suggests their ultimate contribution could be at little as half that.

So, Toronto and London are having problems; Chicago and Paris are booming. This is turning into a fascinating natural experiment.

OMFG cold cold cold

Yesterday's forecast really didn't go far enough. We weren't expecting -16°C until tomorrow night, but we got -21°C early this morning:

The temperature dipped below zero overnight at O'Hare International Airport, the earliest that has happened here since 1995. The cold will hold through the week, bringing a burst of snow in time for the morning rush Wednesday.

The temperature fell to one degree below zero around 12:55 a.m., according to the National Weather Service. That's the earliest subzero readings here since a low of minus 4 on Dec. 9, 1995.

It could warm up Thursday or Friday, but not before we get another 50-100 mm of snow tomorrow morning, smack in the middle of rush hour.

Parker and I are working from home today so I haven't had to spend much time outside. That, and my body has finally decided it's had enough of me, which led to an uncomfortable early morning. (I'll spare the details.)

Winter is here

It's cold in Chicago right now: -7°C with a wind chill of -13°C and gradual cooling predicted towards a low of -16°C Wednesday night. This is only the second time in 30 years it's been so cold, so early.

Two things: first, though I don't have time to link to anything right now, it turns out this cold in Chicago is caused by abnormally warm temperatures in the North Pacific. So, yeah, aggregate global warming causes localized cold snaps.

Second, thanks to celestial mechanics, tonight's sunset will be later than last night's for every point on earth that has a sunset. (Inside the Arctic and Antarctic circles, there are no sunsets today.) Sunsets continue to get later everywhere until well past the March equinox, even though sunrises in the Northern Hemisphere will also get later until January 6th. (See the Chicago sunrise chart for details.)

So, despite this really unpleasant weather, there are definite signs it will get warmer soon. Relatively soon, anyway.